New service development

:
creating memorable experiences
Copyright © Sage Publications, (2000) Thousand Oaks, Calif
By:
Fitzsimmons, James A
Fitzsimmons, Mona J
Subject: Service industriesNew products
Product management
Customer services
Isbn: 0761917411
Edition:
Language:
Item Type: Paper Back
Physical Details: xv, 328 p,ill.,24 cm
Call Number: HD9980.5.N48

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